Hearing Aids & Free Hearing Tests in Lawrenceville, GA
Hearing Aid Factory Outlet is a locally owned hearing aid store and hearing-care clinic inside Sugarloaf Mills in Lawrenceville, Georgia. Gwen Cantrell, BC-HIS, provides free comprehensive hearing evaluations, prescription hearing aids, Real Ear Measurement, repairs, and long-term follow-up care—with no pressure to purchase. Gwen is a board-certified hearing instrument specialist, Governor-appointed licensing-board member, and five-time Best of Gwinnett winner.
Not ready to schedule yet? Try one of these first.
Five-time Best of Gwinnett winner in the Audiology Practice category.
Hearing Aid Factory Outlet was recognized as a Best of Gwinnett winner in the Audiology Practice category in 2021, 2022, 2023, 2024, and 2025. Five consecutive awards reflect the trust Gwinnett patients and families place in our personalized hearing care, professional guidance, and long-term support.
View Our Best of Gwinnett Profile
Starkey Omega AI, Now Available Here
We’re proud to carry Starkey Omega AI, the flagship platform with DNN 360 directionality, fall detection, and up to 51 hours of battery life. Gwen wears it herself, every day.
Expert care from your first hearing test through every follow-up.
We combine advanced testing, leading hearing technology, accurate fitting, and personal support to make better hearing clear, comfortable, and pressure-free.
Hearing Evaluations
Comprehensive testing that looks beyond basic tones to understand speech clarity and real-world listening needs.
Explore hearing testing →Premium Hearing Aids
Leading prescription hearing aid technology from Starkey, Signia, and Phonak—matched to your hearing needs, lifestyle, and budget.
View hearing aid options →Precision Fittings
Real-ear measurement helps verify that your hearing aids are programmed accurately for your individual ears—not simply left at factory defaults.
Learn about our fitting process →Mobile Hearing Care
Professional evaluations, fittings, programming, and repairs at homes and senior communities throughout Gwinnett County and Metro Atlanta.
Discover mobile services →Repairs & Follow-Up
Cleaning, troubleshooting, adjustments, and continued support to help keep your hearing technology performing at its best.
Book a service visit →Pricing & Benefits
Competitive outlet pricing, insurance-benefit assistance, financing options, and solutions for a wide range of needs and budgets.
Review pricing options →
Meet Gwen Cantrell, BC-HIS.
Gwen has worked in hearing healthcare since 2012, bringing board-certified expertise, state-level professional service, and a deeply personal approach to every appointment. She is also a Certified Dementia Practitioner (CDP), with added training that helps her adapt communication, appointment pacing, instructions, and caregiver participation for patients experiencing memory or cognitive changes. As a Governor-appointed member of Georgia’s professional licensing board, she leads a practice recognized as a five-time Best of Gwinnett winner and offers the kind of guidance patients expect from a trusted local hearing-care specialist.
Real stories. Life heard more clearly.
Families across Lawrenceville share what changed when they found hearing care that listened first.
“Gwen is the kind of person who stays with you for life. Her dedication, kindness, and personal care are truly special.”
Brenda WiktorekLawrenceville, GA · Family receiving care from Gwen since 2012Read Brenda’s full story →Excerpts from public Google reviews. Individual experiences may vary.
Professional hearing care that comes to you.
Our Mobile Hearing Care team brings personalized hearing services directly to senior living communities, assisted-living and memory-care residences, rehabilitation settings, and patients who have difficulty traveling. From hearing screenings and consultations to hearing-aid cleanings, adjustments, repairs, and follow-up care, we make expert support easier to access throughout Gwinnett County and Metro Atlanta.
- Senior living and assisted-living communities
- Memory-care and rehabilitation settings
- Private homes and family residences
- Community hearing screenings and events
A sound-treated booth designed for better testing and better communication.
Gwen’s professional sound-treated booth is unusually spacious, allowing both the patient and hearing specialist to remain inside together during testing. That makes it easier to explain each step, observe responses, reduce anxiety, and move smoothly from evaluation into hearing-aid fitting and verification.
What to expect from your first visit.
No pressure and no confusing jargon—just a thorough evaluation, honest recommendations, precise fitting, and continued care.
Evaluate
We assess hearing thresholds, speech understanding, and everyday listening challenges.
Explain
Your results and appropriate options are reviewed clearly so you can make an informed decision.
Verify
Real-ear measurements help confirm that your fitting matches your individual prescription.
Support
Follow-up adjustments, cleanings, and troubleshooting help protect your investment.
Conveniently located inside Sugarloaf Mills.
Visit our locally owned hearing-care practice for testing, hearing aid consultations, fittings, repairs, and ongoing support.
Lawrenceville, GA 30043
Answers before your first visit.
Straightforward answers to the questions patients ask most before scheduling a hearing evaluation.
How much does a hearing evaluation cost?
Your comprehensive hearing evaluation is completely free, with no obligation to purchase anything. We test your hearing thresholds and speech understanding, then walk you through the results in plain language so you can make an informed decision. Schedule your free hearing evaluation today.
How much do hearing aids cost?
Hearing aid pricing depends on technology level, style, and the professional services included, such as fitting and real-ear verification. As a factory outlet, we offer competitive pricing on leading brands along with financing options and help understanding insurance benefits. Visit our pricing and insurance page for details, or call us at (404) 786-6416 for a personalized quote.
Do you accept insurance for hearing aids?
Many insurance plans offer partial coverage or hearing-benefit allowances for hearing aids and testing. Our office can help verify your benefits and explain what your plan covers before you commit to a purchase. Learn more on our pricing and insurance page.
What happens during a hearing evaluation?
A comprehensive hearing evaluation measures your hearing thresholds and how well you understand speech, including in background noise. Gwen Cantrell, BC-HIS, reviews your results with you in plain language, discusses appropriate options, and answers your questions with no pressure to purchase. See our hearing testing and services page for more.
I’ve never worn hearing aids before. Where should I start?
Start with a comprehensive hearing evaluation. We will walk you through your results, explain your options in clear terms, and recommend technology that fits your hearing needs, lifestyle, and budget. There is never any pressure to purchase. Schedule an appointment to get started.
Do you offer mobile or in-home hearing care?
Yes. For patients who have difficulty traveling, we bring hearing tests, fittings, programming, and repairs directly to homes, assisted-living communities, and senior communities throughout Gwinnett County and Metro Atlanta. Visit our mobile hearing care page to learn more or request a visit.
What hearing aid brands do you carry?
We offer leading prescription hearing aid technology from Starkey, Signia, and Phonak, matched to your hearing needs, lifestyle, and budget rather than a one-size-fits-all recommendation. Explore our hearing aid options to learn more.
Start hearing more of what matters.
Schedule a hearing evaluation at our Lawrenceville clinic inside Sugarloaf Mills, or ask about mobile hearing care for your home or community anywhere in Gwinnett County.