Roughly one in three adults between 65 and 74 has measurable hearing loss, and that number climbs to nearly half of adults over 75 — and past 90, hearing loss is close to universal. For senior living, independent living, assisted living, memory-care, retirement and active-adult communities throughout Gwinnett County and Metro Atlanta, that means hearing health isn’t a niche concern affecting a handful of residents. It’s one of the most common, and most under-addressed, health issues in the building. On-site hearing service days and resident screenings from Hearing Aid Factory Outlet bring professional hearing care directly to the community, removing the single biggest barrier to residents actually getting help: getting there.
Our team is led by Gwen Cantrell, BC-HIS, CDP, a board-certified hearing instrument specialist with additional certification as a Certified Dementia Practitioner, and an appointee of Governor Brian Kemp to Georgia’s State Board of Examiners for Speech-Language Pathology, Audiology, and Hearing Aid Dispensing. That combination — hands-on hearing expertise plus specific training in dementia and cognitive care — matters in a senior-community setting, where hearing loss, memory changes and fall risk are often connected in ways families and even care staff don’t always recognize.

Why On-Site Screenings Matter for Senior Communities
Transportation is the quiet obstacle behind most untreated hearing loss in senior communities. A resident may fully intend to get their hearing checked, but between mobility limitations, needing a ride, and simply not prioritizing it above other appointments, the visit never happens. Bringing screenings and service days to the community removes that obstacle entirely. Residents don’t need a ride, a companion, or a special outing — the appointment comes to the community room, activity space or designated area on-site.
There’s also a meaningful health argument for catching hearing loss early in this population. Untreated hearing loss in older adults has been linked in research to increased fall risk, greater social isolation, and a measurably higher risk of cognitive decline and dementia — some studies put the risk at two to five times higher compared with adults with normal hearing. None of that means every hearing change leads to those outcomes, but it does mean that a simple, no-cost screening event is a genuinely low-effort, high-value addition to a community’s wellness calendar.
Two Kinds of On-Site Events: Screenings and Service Days
Communities often think of this as a single service, but we generally run two related but distinct types of events, and many communities schedule both on a recurring basis.
Resident Hearing Screenings
Screenings are aimed at residents who haven’t had their hearing checked recently, or who aren’t sure whether changes they’ve noticed are worth addressing. A screening is brief, comfortable and non-invasive — it’s designed to flag whether a complete diagnostic evaluation is worth scheduling, not to replace one. Residents who screen within the expected range simply have peace of mind; residents who don’t receive a clear, low-pressure recommendation for a full evaluation, either at our Lawrenceville office or through additional mobile visits.
Hearing-Aid Service Days
For residents who already wear hearing aids, a service day is a different kind of event entirely — a maintenance and troubleshooting visit rather than a diagnostic one. These typically include professional cleaning, a visual inspection of the devices, wax-guard and dome replacement, basic troubleshooting for devices that seem to be underperforming, help pairing hearing aids with phones or TV-streaming accessories, and straightforward answers to questions residents have been saving up since their last office visit. A surprising number of hearing-aid complaints — muffled sound, feedback whistling, weak battery life — turn out to be simple maintenance issues that take a few minutes to resolve on-site, rather than requiring a full office appointment.
What a Service Day Can Include
- Resident hearing-screening days for residents who haven’t had a recent hearing check
- Hearing-aid cleaning and maintenance events for current hearing-aid wearers
- Wax-guard and dome replacement, battery guidance, and basic device troubleshooting
- Bluetooth and streaming-accessory connectivity help for phones, TVs and remote microphones
- Technology demonstrations of current devices, including Starkey Omega AI, Phonak Audéo Infinio Ultra Sphere and Signia Integrated Xperience (IX), for residents considering an upgrade
- Caregiver and family question-and-answer sessions, in person or paired with a scheduled family visit
- Screenings or service events paired with a Lunch and Learn, educational seminar or activities-calendar program
- Recurring scheduled visits — monthly, quarterly or on whatever cadence fits the community’s needs
Recurring Visits vs. One-Time Events
Some communities prefer to start with a single screening or service day to gauge interest before committing to anything ongoing. Others, especially larger communities or those with a higher proportion of hearing-aid wearers, find it far more efficient to schedule a recurring visit — quarterly is common, though monthly and semiannual schedules both work depending on resident population and activities-calendar space. A recurring schedule also means residents and families come to expect and rely on the visits, which tends to increase participation over time as word spreads through the community.
The Hearing-Fall Risk Connection
Fall prevention is a top priority for nearly every senior community we work with, and hearing health is a less obvious piece of that puzzle than balance training or lighting. Hearing plays a real role in spatial awareness and reaction time — residents with untreated hearing loss may not hear an approaching cart, a warning called out by staff, or subtle environmental cues that help with balance and orientation. Addressing hearing loss doesn’t replace a fall-prevention program, but it’s a reasonable, low-cost addition to one, and it’s an easy data point to bring up with families and care teams who are already focused on resident safety.
Supporting Caregivers and Families
Adult children and family caregivers are often the ones who first notice a parent or loved one struggling with hearing — repeated phone calls that go nowhere, a TV volume that’s crept up over the years, holiday conversations that leave a resident quietly withdrawn from the table. On-site events give families a natural opportunity to ask questions directly, without the resident needing to initiate an appointment they may be reluctant to schedule on their own. We regularly pair caregiver question-and-answer time with visiting hours, family council meetings or care-plan review days, so families who want more information can get it without a separate trip.
How This Differs From Our Mobile Hearing Unit
On-site service days and resident screenings are typically scheduled, community-wide events built around a set date and a shared space like an activities room. Our mobile hearing unit supports a broader range of individual and community services, including one-on-one home visits for residents who need more privacy, more time, or a full appointment rather than a screening. Many communities use both: a scheduled group screening or service day for general resident access, and individual mobile-unit visits for residents who need a more complete, private appointment. If you’re not sure which format fits a specific resident’s situation, ask us — we’ll help you sort out the right level of service.
What Communities Should Prepare
- A private or semi-private space with a table, chairs and reasonably low background noise
- An estimated resident count and rough sense of how many are current hearing-aid wearers versus never-screened residents
- Access to electricity for testing and service equipment
- A point of contact on the activities or wellness team to help coordinate sign-ups
- Advance notice to residents and families, ideally through the community’s existing newsletter or activities calendar
- Preferred dates and, for recurring visits, a sense of desired frequency
Available services always depend on the space, expected attendance and clinical appropriateness of the setting — anyone who needs a full diagnostic evaluation, medical attention, or care beyond what an on-site visit can responsibly provide will be directed to the right next step, whether that’s our office, a physician referral, or another appropriate resource.
Communities We Work With
- Independent living and active-adult (55+) communities
- Assisted living communities
- Memory-care communities
- Continuing-care retirement communities (CCRCs) spanning multiple levels of care
- Retirement communities and 50+ neighborhoods throughout Gwinnett County and Metro Atlanta
Why Communities Choose Hearing Aid Factory Outlet
Gwen Cantrell’s combination of board certification, her Certified Dementia Practitioner credential, and her Governor-appointed seat on Georgia’s state licensing board gives community directors and family members real confidence that on-site visits are being led by someone with genuine clinical standing — not a traveling sales team. Five consecutive Best of Gwinnett wins (2021–2025) in the Audiology Practice category reflect a track record of care that extends well beyond the four walls of our Lawrenceville office. Trinity Cantrell Brummett, a licensed hearing instrument specialist, and Jaelyn Brummett support our community visits as well, and being open seven days a week gives community activities coordinators genuine flexibility when scheduling around existing programming.
Frequently Asked Questions
Is a screening the same as a full hearing evaluation?
No. A screening flags whether a complete diagnostic evaluation is worth scheduling; it isn’t a substitute for one, and it isn’t a substitute for medical care.
Can you service hearing aids that weren’t purchased from your office?
In many cases, yes — basic cleaning, dome and wax-guard replacement, and general troubleshooting can typically be done regardless of where the devices were originally purchased. More involved repairs may need to go back to the original manufacturer or provider.
How often should a community schedule service days?
It depends on resident population and how many current hearing-aid wearers live in the community. Quarterly is common; some communities prefer monthly or semiannual visits instead.
Do you work with memory-care residents?
Yes. Gwen Cantrell’s Certified Dementia Practitioner training specifically supports working thoughtfully with residents who have cognitive changes, and we coordinate closely with care staff on the best approach for each resident.
Can family members attend or ask questions during a visit?
Yes, and we’re glad to schedule caregiver question-and-answer time alongside a screening or service day, particularly around family visiting hours or care-plan meetings.
What space does the community need to provide?
A private or semi-private area with a table, chairs, electricity and reasonably quiet surroundings works well. We’ll work with whatever space is realistically available in your building.
Is there a cost to the community to host an event?
Reach out with your community type, resident count and preferred format, and we’ll walk through what a screening day, service day or recurring visit schedule would involve.
How do we get started?
Share your community type, estimated resident count, available space and preferred dates using the request form below, or call our office directly.
Request a screening or hearing-aid service day
Share the type of community or organization, estimated attendance, available space and preferred dates.
