Expert hearing care should be easier to reach—and harder to outgrow.
At Hearing Aid Factory Outlet, the goal is not simply to put a device in your ear. It is to help you hear the people, places and moments that make up your life—with care that is personal, technology that is carefully chosen, and support that remains available after the sale.
Our Lawrenceville clinic combines four advantages that are rarely found in one place: a convenient Sugarloaf Mills mall location, mobile and in-home hearing care, leadership from a nationally board-certified hearing instrument specialist, and access to many of today’s best hearing-aid technologies from respected manufacturers.
That combination matters. A hearing aid can look impressive in a brochure and still be wrong for the person wearing it. The best hearing aid is the one that fits your hearing loss, your hands, your phone, your daily routine, your listening environments, your budget and your willingness to use it. Our job is to help you make that decision with clarity—not pressure.
A real clinic in a convenient mall location
Our clinic is located inside Sugarloaf Mills in Lawrenceville, giving patients and families a familiar, accessible place to visit. The mall setting offers convenient parking, indoor access, nearby shopping and dining, and a location many Gwinnett families already know.
Mobile care when coming to us is difficult
Some patients cannot easily travel, sit through a long outing or arrange transportation. Our mobile service brings selected hearing-care services to homes, senior communities and other appropriate settings across the area.
Specialist-led recommendations
Care is led by Gwen Cantrell, BC-HIS, a nationally board-certified hearing instrument specialist who has worked in hearing healthcare since 2012. Her work is shaped by professional training and a personal understanding of what families go through when hearing care feels confusing or inaccessible. Gwen is also a Certified Dementia Practitioner (CDP), bringing additional training in dementia-aware communication, caregiver participation and practical hearing-care support for people experiencing memory or cognitive changes.
Leading technology without one-brand tunnel vision
We work across major hearing-aid brands and technology levels. That gives us room to compare options instead of forcing every patient into the same product line, style or price category.
Gwen’s standard of care began as a mother’s promise.
Long before hearing care became Gwen Cantrell’s profession, it became part of her family’s life. When her daughter, Trinity, was very young, Gwen noticed that she did not consistently respond to sounds from behind or to her name. What followed was a long stretch of uncertainty—medical appointments, recurring infections, conflicting information, insurance barriers and the fear that comes from not knowing what your child may or may not be hearing.
The family learned how exhausting the hearing-care system can feel when answers are slow, equipment takes weeks to repair, loaner options are unavailable and every decision seems urgent. Gwen researched, asked questions, challenged assumptions and refused to accept that one standard answer had to fit every child.
“Never say never. Do not give up. Research every reasonable option. One size does not fit all.”
That experience still shapes the way she works today. Patients are not rushed through a formula. Families are encouraged to ask questions. Difficult hearing losses are not dismissed. Technology is evaluated in the context of the person’s real life. The goal is not to make the patient fit the hearing aid; it is to make the hearing solution fit the patient.
Board-certified expertise, statewide service and local recognition
Gwen Cantrell holds the BC-HIS credential through the National Board for Certification in Hearing Instrument Sciences. Board certification reflects an additional commitment to professional knowledge and ongoing standards beyond basic licensure.
Governor Brian Kemp appointed Gwen in 2022 to the State Board of Hearing Aid Dealers and Dispensers and appointed her again in 2026 to the State Board of Examiners for Speech-Language Pathology, Audiology, and Hearing Aid Dispensing. That service carries a responsibility to the public and to the standards of the professions represented by the board. The Governor’s Office appointment announcement and signed 2026 executive order provide official verification.
Hearing Aid Factory Outlet has served Lawrenceville and Gwinnett County from its Sugarloaf Mills location since April 2015. The practice has additionally been recognized as a Best of Gwinnett winner for five consecutive years—2021, 2022, 2023, 2024 and 2025. Awards are not a substitute for good care, but repeated local recognition means something to us because it reflects the confidence of the community we serve.
We match technology to the person—not the other way around.
There is no single hearing aid that is “best” for every person. A discreet custom device may be ideal for one patient and frustrating for another. A powerful behind-the-ear model may be the right choice for severe hearing loss. A rechargeable receiver-in-canal device may offer the best balance of comfort, sound quality and convenience for an active adult.
We consider the shape and degree of hearing loss, speech understanding, dexterity, vision, ear anatomy, phone use, television needs, work demands, family communication, background-noise challenges and budget. We also discuss what the patient is realistically willing to wear and maintain.
Our access to leading manufacturers—including Starkey, Signia and Phonak—allows us to compare more than logos. We look at features, fit, serviceability, connectivity, charging, sound processing and the support required after fitting.
A hearing aid should be measured, not merely turned on.
A successful fitting requires more than selecting a device and performing a quick programming session. The hearing aid must deliver the right amount of sound across the frequencies that matter, while remaining comfortable and usable in daily life.
Our clinic uses a full-size sound-treated testing booth and offers professional fitting tools that include real-ear measurement and live speech mapping when appropriate. These methods help verify how the hearing aid is performing in the patient’s own ear rather than relying only on manufacturer averages.
Verification does not remove the need for patient feedback. It strengthens it. Objective measurements help us establish a solid starting point; the patient’s real-world experience guides refinements over time. Good hearing care is both technical and human.
Learn about our hearing tests, fittings and follow-up services.
Value should not require giving up service.
Our name reflects a straightforward idea: patients should have access to respected hearing technology and professional care without unnecessary layers of cost. Being located in an outlet mall reinforces that value-focused identity, but “outlet” does not mean stripped-down service.
We explain technology levels, what is included, where costs come from and which features may or may not be useful for you. We also discuss available payment options and applicable hearing benefits when possible. The objective is not to sell the most expensive product. It is to help you understand what you are paying for and whether it supports your goals.
Open-box or value-oriented options may be appropriate for some patients, while others need premium processing, additional power or specialized connectivity. We present the tradeoffs honestly.
What patients should expect from us
- A clear explanation of findings and options
- No assumption that one brand fits everyone
- Professional fitting and programming
- Time for questions from patients and family members
- Adjustments as the brain adapts to restored sound
- Help with cleaning, maintenance and troubleshooting
- Honest referrals when a medical evaluation is appropriate
Mobile hearing care for homes and senior communities
Transportation, mobility, illness, caregiving responsibilities and community schedules can all create barriers to hearing care. Our mobile program is designed to reduce those barriers when an in-clinic visit is difficult or when an organized on-site service makes more sense.
Depending on the patient’s needs and setting, mobile services may include hearing screenings, hearing-aid cleaning, adjustments, repairs, consultations, follow-up care and coordination with families or community staff. We also work with senior-living communities through resident service days, educational programs, lunch-and-learns and community hearing events.
Mobile care is not a lesser version of care. It is an extension of the same commitment: meet people where they are, understand the situation around them and make hearing support more accessible.
Hearing problems do not always wait for a convenient weekday.
Hearing aids can fail before a family gathering, during travel or on the weekend. A patient may suddenly realize how much communication has changed and want answers now—not several weeks from now. Our seven-day schedule provides more opportunities for appointments, adjustments and follow-up care.
Availability can vary by service and provider schedule, so appointments are recommended. Still, being open seven days a week reflects a basic part of our philosophy: access matters. A hearing-care plan only works when the patient can actually reach the people supporting it.
The fitting day is the beginning of the work.
Modern hearing aids are sophisticated, but they are not self-sufficient. Ears change. Hearing changes. Wax, moisture, microphones and receivers require attention. Phones update. Listening needs evolve. The settings that felt comfortable during the first week may need refinement as the brain adjusts to sounds it has not heard clearly in years.
That is why follow-up care matters. We help patients learn how to insert, remove, charge, clean and use their devices. We address feedback, comfort, speech clarity, background noise and connectivity. We make adjustments based on real experiences—not just the response heard in a quiet office.
Some patients arrive after purchasing hearing aids elsewhere and need help with service, programming or troubleshooting. When the technology and circumstances allow, we will explain what support may be possible.
Come see what thoughtful hearing care feels like.
Visit our clinic inside Sugarloaf Mills in Lawrenceville, or ask whether mobile care is appropriate for your situation. We will help you understand your hearing, compare realistic options and take the next step without unnecessary pressure.
Hearing Aid Factory Outlet serves Lawrenceville, Gwinnett County and surrounding metro Atlanta communities. Mobile-service availability depends on location, service needs and scheduling.